BUS 437 Week 5 Final Paper

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BUS 437 Week 5 Final Paper

Focus of the Business Plan

1. Executive Summary:

a. A page of plan highlights

2. Company Description:

a. What business will you be in? What will you do? Describe the following elements:

§ Mission Statement

§ Company Goals and Objectives

§ Business Philosophy

§ Legal form of ownership

3. Product or Service:

a. Describe your product or service and the benefits it will provide for customers

§ Describe the industry and how you will position your company

4. Market Analysis:

§ To whom will you market your products?

§ Describe pricing, promotion, distribution and forecasts for your product/service

5. Strategy and Implementation:

§ Describe your most important company competitive strengths and core competencies.

§ Develop an operations flow diagram to show the key steps in the production of a product or the delivery of a service

6. Management Team:

§ What background experience, skills, and strengths do you personally bring to this new venture?

§ Who are the key members of the team? What strengths do they bring to the venture?

§ What outside assistance will you have (board of directors, board of advisors, etc?) Be specific.

7. Financial Plan:

a. Include material on the following:

§ Source and use of funds sheet (how much money a firm needs, how it will raise money, and what the money will be used for)

§ Assumptions sheet (explanation of the most critical assumptions that your financial statements are based on)

§ Pro Forma Income Statement

§ Balance Sheet

§ Cash Flow Statement

§ Appendices (any supporting documentation)