MGT 450 Week 3 Quiz

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1. Which of the following is not an example of a trend?

2. If a company has a good brand, it doesn’t need to have a customer-value proposition

3. A company that has to develop and establish multiple brands is in multiple businesses.

4. Which of the following is not part of a thorough financial analysis?

5. Which of the following is an example of a strength?

6. A company has to be both performing well financially and be in good financial condition in order for it to be well managed financially.

7. A strategic issue is:

8. Internal value chains need more analysis than external value chains

9. Which of the following is not a criterion when choosing the best bundle?

10. Which statement is untrue about brand equity?