BUS 330 Week 2 Quiz

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BUS 330 Week 2 Quiz

1. Which statement BEST describes the strategic objective of volume maximization?

2. When an intermediary in the distribution channel takes ownership of items, what is the impact on others in the supply chain?

3. In what quadrant of the POES model of message channels does “product placement” belong?

4. Which of the following examples BEST illustrates the impact of product strategy on pricing?

5. Which of the following is NOT a likely result of a business failing to follow an appropriate price strategy?

6. Which of the following sentences BEST reflects the fundamental concept of “price”?

7. What distinguishes owned message channels from paid message channels?

8. Which example BEST illustrates co-creation of value as a pricing strategy?

9. Which of the following is NOT an organizational benefit deriving from a vertical market system?

10. Why are complementary businesses a factor that can make or break a retail business?