BUS 330 Week 2 Quiz

вторник, 3 марта 2015 г.

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BUS 330 Week 2 Quiz

1. Which statement BEST describes the strategic objective of volume maximization?

2. When an intermediary in the distribution channel takes ownership of items, what is the impact on others in the supply chain?

3. In what quadrant of the POES model of message channels does “product placement” belong?

4. Which of the following examples BEST illustrates the impact of product strategy on pricing?

5. Which of the following is NOT a likely result of a business failing to follow an appropriate price strategy?

6. Which of the following sentences BEST reflects the fundamental concept of “price”?

7. What distinguishes owned message channels from paid message channels?

8. Which example BEST illustrates co-creation of value as a pricing strategy?

9. Which of the following is NOT an organizational benefit deriving from a vertical market system?

10. Why are complementary businesses a factor that can make or break a retail business?

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BUS 330 Week 3 Quiz

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BUS 330 Week 3 Quiz

1. Which answer BEST conveys how technological and ecological concerns are related?

2. Which answer BEST describes how marketers can trigger consumers’ emotional process and thus motivate them to buy.

3. Which of the following BEST describes one goal of environmental scanning?

4. Specific market segments are more likely to buy certain offerings than the general population. How does this insight assist marketers?

5. What is the first step in the segmentation process?

6. Which of the following was identified as an economic trend that is now significantly affecting U.S. consumers?

7. What purpose was stated in Chapter 7 for the market research technique of “perceptual mapping”?

8. Which of the following is NOT one of the three categories of factors affecting consumers’ Purchase Decision Process discussed in Chapter 7?

9. What sociocultural trend was mentioned in Chapter 8 in connection with increased use of experiential marketing techniques?

10. Which statement illustrates how the business buying decision process DIFFERS from the consumer purchase decision process?

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BUS 330 Week 4 Quiz

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BUS 330 Week 4 Quiz

1. Which of the following terms represents the budget allocation method that involves planning marketing actions, followed by estimating costs associated with those actions?

2. Why is it recommended that the Stars and Cash Cows of the BCG Matrix receive more marketing support than the Question Marks and Dogs?

3. Which answer BEST describes the concept illustrated by the example of Pulling Down the Moon?

4. Which of the following terms was NOT included in the discussion of components that create a company’s organizational culture?

5. Which of the following statements represents a concern about the IMC approach expressed in Chapter 9?

6. What type of information was described as MOST suitable for monitoring marketing performance?

7. Which terms describe the market-product strategy in the following example? The manufacturer of Zukes™ all-natural dog-training treats brings to market a clicker device for training dogs.

8. What measure of campaign performance does the following example represent? Calluniverse sends a text message to its high-usage segment of customers, offering a free phone upgrade on contract renewal. The call to action is “Reply *mynewphone to agree to this offer.”

9. Why should marketers emphasize consistency of marketing communications across all message channels?

10. What is missing from the following media goal statement? “Advertising in printing trade journals will create increased awareness of PrinTower’s variable data printing equipment.”

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BUS 330 Week 5 Quiz

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BUS 330 Week 5 Quiz

1. As discussed in Chapter 10, why should marketers in health care settings be aware of HIPAA requirements and restrictions?

2. The marketing field has received criticism for the negative impact of its practices on certain populations. Which of the following was NOT among the affected groups discussed in Chapter 10?

3. The marketing function of a business returns value to its owners and investors. Which of the following examples illustrates that value generated?

4. Which statement BEST describes the advertising industry’s position on marketing to children?

5. Which answer BEST reflects the relationship between Return on Investment (ROI) and employment in marketing discussed in Chapter 10?

6. Which of the following benefits was NOT listed among the arguments in Chapter 10 supporting the business case for ethical marketing?

7. Why are unacceptable marketing practices difficult to control with laws, according to Chapter 10?

8. What aspect of a brand’s narrative is illustrated by the example of social responsibility set by several consumer goods manufacturers mentioned in Chapter 10?

9. Which of the following statements does NOT summarize the point of an example given in Chapter 10 about the ethical requirements of employees toward their employers?

10. Which of the following was NOT discussed in Chapter 10 as an area of opportunity for marketers?

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ECO 203 Week 1 Quiz

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ECO 203 Week 1 Quiz

1. Macroeconomics is the study of

2. When a firm decides to replace some workers with robots in its production process, it is making a decision about one of the basic economic questions. Which one?

3. A production possibilities curve shows

4. When price changes, one should expect a change in

5. Which of the following is a macroeconomic issue?

6. If left alone, a market-directed economy will

7. An economy that does NOT engage in international trade is

8. Capital consists of

9. In a market economy, the basic economic question “For whom?” is answered by

10. If the supply of coffee shifts to the right and the price has NOT yet changed to a new price, then

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ECO 203 Week 2 Quiz

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ECO 203 Week 2 Quiz

1. The government component of GDP includes government expenditures on

2. Which of the following rise(s) during a recession and fall(s) during the expansionary phase of the business cycle?

3. The aggregate supply curve

4. If aggregate demand increases and the aggregate supply curve is upward sloping and unchanged

5. A very important fact about national income accounting is that

6. The labor force is composed of

7. Policies to reduce fluctuations in output and employment are called

8. The presence of discouraged workers may cause

9. The term “recession” refers to a

10. The transfer of funds from savers to business investors takes place in the

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ECO 203 Week 3 Quiz

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ECO 203 Week 3 Quiz

1. In the classical model, the supply of loanable funds is

2. If the equilibrium level of national income is less than the desired level of national income, then

3. The time between the legislation of fiscal policy and its effect on output and employment is called

4. Fiscal policy is different in an open economy than in a closed economy because

5. Keynes blamed economic downturns primarily on

6. The lags for fiscal policy

7. The federal income tax is

8. Classical economists believed that the level of real output is determined by the

9. The cumulative total of past federal budget deficits minus past surpluses

10. Supply-side tax cuts are aimed primarily at encouraging

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