BUS 330 Week 5 Quiz

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BUS 330 Week 5 Quiz

1. As discussed in Chapter 10, why should marketers in health care settings be aware of HIPAA requirements and restrictions?

2. The marketing field has received criticism for the negative impact of its practices on certain populations. Which of the following was NOT among the affected groups discussed in Chapter 10?

3. The marketing function of a business returns value to its owners and investors. Which of the following examples illustrates that value generated?

4. Which statement BEST describes the advertising industry’s position on marketing to children?

5. Which answer BEST reflects the relationship between Return on Investment (ROI) and employment in marketing discussed in Chapter 10?

6. Which of the following benefits was NOT listed among the arguments in Chapter 10 supporting the business case for ethical marketing?

7. Why are unacceptable marketing practices difficult to control with laws, according to Chapter 10?

8. What aspect of a brand’s narrative is illustrated by the example of social responsibility set by several consumer goods manufacturers mentioned in Chapter 10?

9. Which of the following statements does NOT summarize the point of an example given in Chapter 10 about the ethical requirements of employees toward their employers?

10. Which of the following was NOT discussed in Chapter 10 as an area of opportunity for marketers?