BUS 330 Week 3 Quiz

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BUS 330 Week 3 Quiz

1. Which answer BEST conveys how technological and ecological concerns are related?

2. Which answer BEST describes how marketers can trigger consumers’ emotional process and thus motivate them to buy.

3. Which of the following BEST describes one goal of environmental scanning?

4. Specific market segments are more likely to buy certain offerings than the general population. How does this insight assist marketers?

5. What is the first step in the segmentation process?

6. Which of the following was identified as an economic trend that is now significantly affecting U.S. consumers?

7. What purpose was stated in Chapter 7 for the market research technique of “perceptual mapping”?

8. Which of the following is NOT one of the three categories of factors affecting consumers’ Purchase Decision Process discussed in Chapter 7?

9. What sociocultural trend was mentioned in Chapter 8 in connection with increased use of experiential marketing techniques?

10. Which statement illustrates how the business buying decision process DIFFERS from the consumer purchase decision process?